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How B2B brands can ‘Talk Human’

Jill Coomber

Provides some practical tips for effective B2B messaging.
  • Marketing to B2B audiences
  • Emotion
  • Storytelling
  • Managing the marketing function
  • Employee advocacy

Where to start

In the marketing world, it’s commonly said brands must innovate or die. That applies to B2B brands just as much as consumer brands, and as the world adapts to an ongoing pandemic, change is only accelerating. COVID-19 has made many of us...

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