Berger Paints: Truck Art Childfinder

Samar Minallah Khan, Ali Rez

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign details

Brand: Berger Paints Brand owner: Berger Paints Lead agency: BBDO Pakistan Country: Pakistan Industries: Home improvement Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

Every year, more than 3,000 children go missing in Pa

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