Behr: ASMR for DIYers

Paint manufacturer Behr Paint created an Autonomous Sensory Meridian Response (ASMR) video to connect with DIYers in the US, using emerging technology.

Campaign details

Brand: Behr Agency: ICF Next

The Situation

Autonomous Sensory Meridian Response (ASMR), a calming sensation derived from certain sights and sounds, is one of the biggest and weirdest online wellness trends anywhere.

Originally invented in

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands