Beerlao Gold: The pride of Laotian Success

This case study reveals how a reinvention of Beerlao Gold helped Beerlao, the most popular beer brand in Laos, increase profitability.

Beerlao Gold: The pride of Laotian Success

Design Bridge

Executive summary

Since 1973 Beerlao has dominated the Laos beer market. In 2010 Beerlao Gold was launched as a premium line extension with the objectives of increasing Beerlao's gross profit as well as stealing market share back from Heineken and Tiger who had begun

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