BeatCovidNE: Killing Covid with Kindness

BeatCovidNE, an advice and guidance organisation, launched a campaign in the Northeast region of the UK to win the public's trust and inspire them to change their behaviours by recognising their efforts during COVID-19.

Campaign details

Brand: BeatCovidNE Agency: Drummond Central

Summary

At a time when the whole world was reeling from the pandemic and the UK media and advertising space was awash with coverage and instructions, seven local authorities joined together in the fight against the spread of Covid-19 in their small but resil