Beam Suntory: 6ourbon 7ime

Beam Suntory, a bourbon whisky brand, established a new platform, 6ourbon7ime, to encourage people in the US to take an hour out of their day to relax and enjoy a bourbon.

In a world where we're all working from home, how do we know when work ends and life starts? Beam Suntory, the world's largest bourbon maker, saw a new role for its brands in this reality. During the pandemic, as people navigated massive disruption t