Beagle Street Life Insurance: Seeing the light because of the dark

Beagle Street, a life insurance brand, launched a campaign in the UK to change the way the category viewed life events and increase market growth.

Campaign details

Brand: Beagle Street Life Insurance Agency: Creature

Exec summary

This is a campaign that I hated working on, and a paper I hated writing - although I should state up front, not because it ends with a DRTV-led campaign for a Life Insurance brand.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands