Batelco: The Smart Buses

Tahaab Rais

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Batelco: The Smart Buses

Tahaab Rais

Campaign details

Brand: Batelco Brand Owner: Batelco Lead agency: FP7/BAH ( A part of McCann Worldgroup), FP7/DXB (A part of McCann Worldgroup) Contributing agencies: Country: Bahrain Industry: Telephone, internet services Cha Content marketing, events, experiential, mobile, apps, online display, online video, ambient media, packaging, design, print - general, unspecified, public relations, social media, websites, microsites, word of mouth, advocacy Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands