Bancolombia: When reputation is used to transform - The power of centennials

Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.

Summary

The challenge

Change the negative conversation around the bank.

The insight

Actions are worth more than words.

The idea

Stop talking about numbers, loans and rates and start driving forceful actions around sustainability.

Period: 8/22/19 - 11/30/19

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