Banco de Crédito BCP: With You, Captain

Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.

Campaign details

Brand: Banco de Crédito BCP Brand owner: Banco de Crédito BCP Agency: TBWA Peru Country: Peru

Market background

When in November 2017 Peru qualified for the FIFA World Cup for the first time in 36 years, every brand wanted to be part of the celebrations. Some companies approached this in the most functional and traditional way, with ad-hoc products and exclusi

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