Campaign details
Brand: Avon Advertiser: Natura&Co Agencies: Wunderman Thompson São Paulo, Mutato São Paulo, Zeno São Paulo, i-Cherry Curitiba Market: Brazil Sector: Toiletries & Cosmetics
Executive summary
Lipsticks have been a symbol of empowerment and self-esteem, no wonder why they became a ‘makeup basics’, but new demands threaten this position. Even though beauty products are significantly consumed by Brazilian women, an increasingly busy routine
