Avon: Power Stay #VeioPraFicar

Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.

Campaign details

Brand: Avon Advertiser: Natura&Co Agencies: Wunderman Thompson São Paulo, Mutato São Paulo, Zeno São Paulo, i-Cherry Curitiba Market: Brazil Sector: Toiletries & Cosmetics

Executive summary

Lipsticks have been a symbol of empowerment and self-esteem, no wonder why they became a ‘makeup basics’, but new demands threaten this position. Even though beauty products are significantly consumed by Brazilian women, an increasingly busy routine