Avon: Power Stay #VeioPraFicar

Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.

Campaign details

Brand: Avon Advertiser: Natura&Co Agencies: Wunderman Thompson São Paulo, Mutato São Paulo, Zeno São Paulo, i-Cherry Curitiba Market: Brazil Sector: Toiletries & Cosmetics

Executive summary

Lipsticks have been a symbol of empowerment and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands