The New Retail Playing Fields

Established go-to-market strategies face growing challenges in 2018, ranging from digitally engaged shoppers to discounters, from Amazon to Aldi.

Foreword

This second edition of Breakthrough Insights in 2017 arrives amid enduring disruption that, if anything, has accelerated this year. As our industry turns the corner to 2018, established go-to-market strategies face growing challenges ranging from dig