Head Or Heart: The Conflicts of Political Polling

This article looks at whether it is possible to ascertain the right questions to ask the right people in order to make a prediction in political polling.

Predicting the future

In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention.

A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge part in the world of market research, it is unsurprising that

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands