Brands, Health and Wellness: Your Health, Yourself

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.

Your Health, Yourself

Ogilvy CommonHealth, London

Contents

  1. Foreword
  2. Introduction
  3. Fitness: Thiery's techno training
  4. Nutrition: Marta's nutrition mission
  5. Adherence: Claude's case of compliance
  6. Over-The-Counter (OTC): Dana's daily dose
  7. Personalised Medicine: Harry's...
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