Brands, Health and Wellness: Your Health, Yourself This article examines how brands can help consumers make use of personal data to manage their health and wellbeing. Health & well-being Advertising regulation Data management Websites, online services, apps DTC, prescription products Healthcare services, providers Non-prescription, OTC products Devices & apps Behavioural economics Your Health, YourselfOgilvy CommonHealth, LondonContentsForewordIntroductionFitness: Thiery's techno trainingNutrition: Marta's nutrition missionAdherence: Claude's case of complianceOver-The-Counter (OTC): Dana's daily dosePersonalised Medicine: Harry's...