This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.
||Authors: Steve McCarron and Peter Harris|
ATS Euromaster – A New Paradigm for Tactical Retailer Advertising
Plenty of ink has been spilt on demonstrating how 'brand building' campaigns have supported positive sales uplift