WARC subscribers can read
Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach
Celebrity endorsement is a salient executional strategy in China, where national celebrities often endorse more than 20 brands.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.