Asians can't resist deals – and the physiological evidence proves it

Do deals evoke deeper unconscious desires within Asians that make it difficult for them to resist? New research by Nanyang Business School suggests, yes.

Promotions, coupons, discounts, and deals. You find them everywhere. Brands are perennially faced with the decision of whether to offer discounts, when to offer discounts, and to whom to offer discounts. Offering deals and discounts can be a powerful

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