Asian Paints drives 2X higher footfall for AP Homes using mobile!

Asian Paints, a paint and coating manufacturing company, drove footfall for its new home improvement stores in India by launching a smartphone targeted campaign that used interactive video to show the brand's offerings.

Campaign details

Brand: Asian Paints Lead Agency: InMobi Region: APAC

Strategy

Objective

Asian Paints, a market leader in paints since 1967, wanted to create awareness about AP Homes, its first multi-category home improvement store. The brand decided to enter

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