Asian Paints Corporate: Where The Heart Is

Asian Paints Corporate, a paint company, engaged with its Indian audiences by creating a web-series that featured iconic Indian celebrities to make the brand synonymous with high quality home decor.

Campaign details

Brand: Asian Paints Corporate Lead Agency: Madison Media Region: APAC

Strategy

Objective

Asian Paints has long since been known for their iconic campaign "Har Ghar Kuch Kehta Hai".

With the consumers developing a taste for finer things in life

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