Arterra Canada: Bù wines (Launch)

Arterra Wines Canada, the wine producer, launched its new Bù wine product by partnering with a renowned sommelier.

Campaign details

Agency: DentsuBos Montreal Advertiser: Arterra Canada Category: Launch of New Product/Service

Section I — Case Parameters

Business Results Period (Consecutive Months): 6 months Start of Advertising/Communication Effort: September 2016 Base Period as a Benchmark: 12 months Quebec, Canada $500,000 – $1 million