Art Series Hotels: The Overstay Checkout

Art Series Hotels is a boutique hotel chain operating in Australia which, each summer, experiences a downturn in sales due to its normal clientele, business travellers, not travelling.

Art Series Hotels: The Overstay Checkout

Adam Ferrier and Lach Hall Naked Communications Melbourne

Campaign details

Brand owner: Asian Pacific Group Agency: Naked Communications Melbourne Brand: Art Series Hotels Country: Australia Industry: Hotels Media budget (USD): Up to $500k Email marketing, Internet - display, Internet - general, Internet - microsites, widgets, Point-of-purchase, in-store media, Public relations, Radio, Social media, Word of mouth and viral

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