Art Fund Art Fund, a British charity, increased awareness and memberships over a seven-year period in the UK by launching the National Art Pass which granted free or discounted entry to museums and galleries. 1 - Influential Idea 4 - Brand Builder 5 - Commercial Triumph Charities & voluntary organisations United Kingdom Campaign detailsBrand: Art FundAgency: Mullenlowe LondonCountry: United Kingdom Campaign videoCreative assetsRead the full case study here...