WARC subscribers can read
VAB Bulletin: TV viewing in the time of COVID-19
With people confined to their homes and seeking both a constant source of news and a welcome distraction, VAB sought to quantify the affect that COVID-19's “new normal” has had on TV viewership.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.