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Rapid revenue recovery: A road map for post-COVID-19 growth

Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke

Report from McKinsey & Co. that outlines strategies for B2B and B2C companies to recover revenue quickly during the COVID-19 pandemic.
  • Data management
  • Agility
  • Brand management
  • Marketing in a recession
  • Crisis management
  • Managing the marketing function
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