China shows how to turn your upside-down world the right way up after COVID-19

Significant changes in consumer behaviours and attitudes will be retained in the aftermath of the crisis, with perhaps only social distancing and outdoor activity reverting to pre-pandemic levels.

Why it matters

As China emerges from the COVID-19 crisis, brands in the country will have to navigate a changing environment that falls between business as usual and a “new normal”. The lessons will be critical both locally and internationally.