Cambridge Analytica: Make America Number One

This case study describes how Cambridge Analytica, a UK-based data firm, affected Donald Trump's election chances against Hillary Clinton by identifying a group of previously democratic female voters who were persuaded with an ad spot about Trump's opponent, "Can't Run Her House".

Cambridge Analytica: Make America Number One

In a highly irregular election cycle, Cambridge Analytica faced the challenge of identifying persuadable voters, and targeting them with relevant marketing to oppose the Democratic nominee, Hillary Clinton. With just a small amount of undecided and p