Context alignment now has been third party validated against business outcomes

Summarises the latest findings on Context Alignment including new third-party validations at scale based on actual sales and branding business outcomes rather than small sample ad communication proxies.

Abstract

For more than a half century, it has been known that when an ad is placed in a program that has similar psychological texture to the ad, all ad performance metrics are lifted. Nevertheless, 99% of practitioners continue to ignore this dimension in me