Clean data, clear insights: Results your brand can get from a world-class Advertising Data Governance function

This article argues for clear data governance, by demonstrating the results that new techniques can generate.

Clean data, clear insights: Results your brand can get from a world-class Advertising Data Governance function

Greg Pharo and Ashwani Verma

Preface

Human beings are not the largest animal on the planet. We are not the strongest, fittest or fastest animal...

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