ArchDaily: From terabytes to insights: Informing a Big Data driven content publication strategy, to inspire architects to build better cities

ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.

Campaign details

Brand: ArchDaily Agency: SKIM Country: UK

Synopsis

Background and Motivation

Over the next 10 years 1.5 billion people will move into urban areas, demanding billions of sqm of additional shelter space, to be designed by architects around the world.