Public Health England: The Sugar Smart app

Sugar Smart, a health app, successfully helped UK parents cut their children's sugar intake, and became the most popular app on launch week.

Summary

This is a story about creating a truly transformative public health campaign, so engaging parents confessed to being obsessed with it, and so innovative it set new benchmarks for success.

The boldness of approach and idea described below was only possible due to the insight-led strategy making its existence undeniable.