M&G Investments - It Pays to Tell the Whole Truth

In 2001, M&G Investment Company experienced poor fund performance, alongside a declining brand image.
Agency: Harrison Troughton WundermanAuthor: Malcolm Peters

M&G Investments – It Pays to Tell the Whole Truth

THE SCALE OF THE TASK

In Autumn 2001, after 70 years of investment management, M&G had become a declining brand with poor fund performance....

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