KFC: How strategy led KFC from crisis to comeback

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for its chicken shortage as the anchoring message.

Campaign details

Brand: KFC Client: Yum! Brands Agency: Mother London

Summary

A chicken restaurant without any chicken. It's not ideal. A crisis without a response strategy, even less ideal.

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that.

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