Dove: Unlocking the social power of the Dove brand

This case study describes how Dove, the personal care brand owned by Unilever, used Facebook ads globally to promote a positive body image.

Dove: Unlocking the social power of the Dove brand

Michael Hines Ogilvy and Mather London

Summary – unlocking the social power of the Dove brand

Ten years ago, Dove's Campaign for Real Beauty (CFRB) challenged the fashion and beauty industries for the way that their unrealistic stereotypes made women feel about how they looked.