Bass Brewers - Asahi

Campaign in 1998 by WCRS for Asahi beer (Asahi Corporation of Tokyo, in association with Bass Brewers).
Agency: WCRSAuthor: Andy Edwards

Asahi: Plagiarism in advertising

INTRODUCTION: PLAGIARISM IN ADVERTISING

Unusually perhaps, this paper is about plagiarism within advertising. Most of us are taught early on in our careers to revere originality in advertising; plagiarism...

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