Anti-fragile: How to think about brand building in a post-COVID world

In a world of uncertainty and precariousness it’s getting harder to operate.

2020 is bigger than COVID

While the challenges of Covid-19 have put an enormous additional strain on brands, it has also accelerated pre-existing changes and amplified other challenges happening in parallel.

Across the world, societies and governments are grappling with short- and long-term challenges. From the divisive US presidential election, to Brexit uncertainty in the UK, to ongoing geopolitical struggles, the looming environmental threat (put on t

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