Theraflu Tracker

Theraflu, an anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way in Mexico.

Campaign Purpose

  • Make Mexican people understand the seriousness of the flu season, reflecting in real time, the risk of getting infected in each of the 32 Mexican states.
  • Create awareness on the seriousness of the flu season.

Campaign Objectives

  • Enhance Theraflu Brand awareness within the anti-flue medicines category.