The Nuances of Global Integrated Marketing

This article briefly covers the strategy for producing global integrated marketing. The author illustrates successes and pitfalls with examples from P & G, Pepsi and various continents.

The Nuances of Global Integrated Marketing

How to successfully position your brand from country to country

Mickey Jardon Marketing Drive Worldwide

Today’s marketing buzz phrase ‘think global, act local’ is used almost as often as ‘think...

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