The long and the short of B2B online video

Discusses the state of video marketing among B2B audiences and the way it is executed, including lengths, formats and context.

The consumption of online video is at an all-time high. According to Statista, 85 percent of web users in the U.S. watch online video content, which is expected to accelerate in the months and years ahead. To varying degrees, B2B marketers have adopted online video to engage their customers and prospects and pump out more vis

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands