Swedish childhood cancer fund (Barncancerfonden): The Brave Stories Christmas campaign

Barncancerfonden, the Swedish childhood cancer fund, created a Christmas email campaign targeted at CEOs to increase donations across Sweden.

Campaign Purpose

Childhood cancer is the most common cause of death in the ages 1-14 in Sweden. The Swedish Childhood Cancer Fund therefore works to ensure that affected children, teens and their families receive the care they need. In the 1970s, a minority of childr