Reversing the decline of American brands in Europe

A Morning Consult survey of 5,000 adults in France, Germany, Italy, Spain and the UK found that 40% feel less favourable towards US brands due to the USA's response to COVID-19.

The pandemic continues to upend society. It's changing how people work, how kids attend school, and the ways in which consumers receive and react to brand messaging. Indeed, consumer attitudes are in constant flux due to the health crisis, and market

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