Pebbles cereal rocks user-generated content in new branded series

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works discuss the Daily Yabba Dabba Doo series and the most effective ways for brands to harness user-generated content (UGC).

User-generated content is ready for its close-up. With social distancing keeping a lid on commercial advertising production, more and more brands are finding innovative ways to leverage user-generated content (UGC) and put their companies in a new li