Media Outlook 2002: The Customer

The author introduces NBC Connect, the brand name for a cross platform marketing and sales effort. The article describes the setting up of an inventory of assets and outlines the policy of hiring people with specific skills that were different from those normally associated with the traditional broadcast salespeople.

Media Outlook

It’s All About the Customer

Jay Linden, NBC Connect

Two years ago, in this same space, I took a stab at describing how the consumers, buyers and sellers of media would have to change in reaction to the mushrooming number of options for...

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