Campaign Purpose
Despite collaborative efforts over the years by RBI and Government's Pradhan Mantri Jan Dhan Yojana, only 2% of Indians have opened a digital bank account. leading to low engagement with the formal financial ecosystem.
To enable this, Kotak Mahindra Bank launched 811, which is India's first downloadable, full-service digital banking ecosystem on mobile.which aligned itself to bring a mind-set change and make banking digitally inclusive.
