Kotak General Insurance: #DriveLikeALady

Kotak General Insurance, an insurance brand, challenged gender stereotypes and encouraged more people to drive like a lady by creating a direct response campaign and online film.

Campaign Purpose

When Kotak general insurance team analyzed their data on auto insurance claims, they observed a huge difference between the driving habits of its male and female policyholders. Kotak General Insurance found that female drivers are much safer and have