Being a two-way feedback exchange between a committed client and an active agency, the agency evaluation process could be better described as a relationship evaluation. And while much has been written about agency evaluations from the client's perspective, there's been little coverage of the agency's side and its specific practices and behaviors.
It’s a two-way street: Agency experts give their perspective on the client-agency relationship evaluation process
While much has been written about agency evaluations from the client's perspective, there's been little coverage of the agency's side and its specific practices and behaviors.