In-house vs. outsourced marketing

Choosing between in-house and outsourced marketing is an age-old debate, and there has been much discussion about brands opting to bring their outsourced agency work in-house.

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, inc