In house agencies are growing more popular

A new ANA survey looked at the increasing challenge facing traditional agencies as marketers move more work in-house.

As far as news coverage of emerging trends in marketing go, this one was exceptional: "New Report Cites Skyrocketing Growth of Internal Agencies," the Ad Age headline shouted, while Adweekweighed in with, "ANA Report: In-Housing Agency Work Is Accelerating." foil owed suit with "ANA: Over Three-Quarters of Our Members Have In-House Agencies" and ran with, "Number of In-House Agencies Rise Dramatically, ANA Study Finds."