In-House ad agencies are gaining room to maneuver

82 percent of in-house agencies reported that their workloads had increased significantly due to COVID-19, says a recent survey by The Winterberry Group.

Not long after COVID-19 prompted lockdowns and public health exhortations to wear masks last spring, Jill Baskin, CMO at The Hershey Co., heard something intriguing from a colleague.

Keith Negley/

"We have a brand manager whose wife works at...

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