Expecting More From Marketing The Internet

The author discusses targeting on the Internet and describes LifeServ's 'InLine Marketing' - a proprietary service to designed to reach consumers at critical life stages.

Expecting More From the Internet

How to use the new media to create new relationships

Jeffrey S. Bull LifeServ Corporation

The idea of using demographics to target marketing messages is an old one. However, with the expanding importance of the Internet...

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